A very complex and detailed book on one of the most important subjects of our times: How to bring in and support a new way of thinking and dealing with people and our environment. The previous attempts of change – ethics 1.0 (how to cover up and minimize damages) and ethics 2.0 (how to direct the company’s politics by certain guidelines) – were not successful.
Erhard Meyer-Galow, former CEO of well known companies suggests a radical new approach. In his own life and career the work of C. G. Jung and the practice of Zen have changed everything for the better. A few managers already do know the benefits of meditation. This is a possible solution. Of course there is much more to learn in and with this book for students as well as for senior consultants and managing directors.
3.0 bedeutet eine neue Dimension der Wirtschaftsethik. Sie erreicht nicht nur die Ratio, sondern die mit dem Herzen verbundene Vernunft.